Recognised as one of the fastest growing Companies in the UK, it’s a really exciting time to be joining END. If you’re positive, passionate and dedicated and want to be part of our future success this could be the role for you.
HEAD OF PERFORMANCE MARKETING - LONDON OR WASHINGTON, TYNE & WEAR
Over the last 19 years, END. has evolved into a technology led retailer that provides luxury and contemporary apparel and exclusive sneaker drops to a global audience. One of the most influential, forward-thinking and inspirational fashion companies in the world, we have fresh products hitting our website daily and our service never stops.
END. prides itself on delivering a first-class customer experience, which has underpinned our success. With over 2 million customers we deliver to over 80 countries around the world and our online business is complimented by our industry leading retail stores in Newcastle, Glasgow, Manchester, London and Milan.
The Head of Performance Marketing will be responsible for implementing effective marketing campaigns enabling the business to meet customer acquisition targets, sales, margin, and overall goal achievement across all digital performance acquisition channels; paid, affiliate, search engine, paid social and display advertising.
What you'll be doing
Key responsibilities
- Lead and optimise strategy, team, reporting and budget for all performance channels with the aim to test, optimise, and scale channels for growth efficiency.
- In-depth knowledge to conceptualise, execute, and optimise complex paid media acquisition programs and also have substantial data modelling, financial, and statistical skills.
- Key analytical role in tracking, monitoring and analysing all marketing channels performance against the business’s overall goals and objectives.
- Take a data driven approach to drive consistent revenue growth and develop strategies that will attract, nurture and retain customers.
- Ensure all campaigns are on brand, reflect our creative direction and resonate with our customers.
- A trusted partner within the organisation, influencing key senior stakeholders and ensuring they receive the reporting and business insights necessary for ensuring that the performance across all marketing channels can be monitored accurately, articulating complex information in a simple and clear manner that is easily understandable.
- Drive testing strategy to ensure continual improvement of channel performance.
- Major link between marketing and finance department; monitoring and controlling all costs that are associated with performance marketing campaigns, along with working to reconcile all data on a monthly basis.
- Develop strong and effective working relationships with the performance marketing team in order to bring about a positive environment that promotes the achievement of departmental goals and the business’s KPIs, along with ensuring the teams professional skills are consistently growing.
- Own and lead relationships with internal teams and our key technology and software providers.
What you'll be able to demonstrate
Skills and experience
- Is a technical ‘expert’ in their particular field and as such requires in-depth knowledge and understanding of the discipline. Operates at a senior level, with autonomy to make independent decisions to achieve business targets. Analyses requirements and advises on scope and options for performance improvement. Demonstrates creativity in applying solutions.
- Comprehensive understanding of the function and how this contributes to achieving the overall business objectives. Comprehensive knowledge of the industry in order to contribute to commercial objectives of the Company.
- Demonstrates leadership and mentors more junior colleagues. Establishes own milestones and deadlines, team objectives and delegates responsibilities. Has responsibility for the work of others and the allocation of resources.
- Performs complex professional or financial activities. Strong analytical skills as well as evaluative judgement based on the analysis of factual and qualitative information in complex situations. Looks to remove complexity where possible to focus on priorities. Expert in their professional area and applies this knowledge to the activities of the Company to continuously raise the bar.
- Has significant impact on the function’s overall direction and performance which has a direct impact on the overall Company performance. Develops strong partnerships internally and externally to positively impact the customer.
- Excellent communication and influencing skills working collaboratively with internal stakeholders and the ability to negotiate with a high level of discretion (internally & externally) with others often at a senior level.
What we can offer you
- Generous staff discount and staff sales
- 33 days holidays (including bank holidays and birthday)
- Access to Employee Assistance Programme
- Registered access to Healthcare Benefits provider
- Hybrid Working
- Company pension scheme
- Opportunities for professional development and career progression
Our core values underpin everything we do as a business. We always put our customers first, are passionate and dedicated and strive for excellence. To achieve this, we are positive and collaborative and keep it simple.
If you have what it takes to be part of our future success, we want to hear from you.
Please note - for the successful candidate, any employment is conditional on you having the right to work in the UK in the role in which you are employed.
Type of employment: Permanent, full-time