Recognised as one of the fastest growing Companies in the UK, it’s a really exciting time to be joining END. If you’re positive, passionate and dedicated and want to be part of our future success this could be the role for you.


Over the last 15 years, END. has evolved into a technology led retailer that provides luxury and contemporary apparel and exclusive sneaker drops to a global audience. One of the most influential, forward-thinking and inspirational fashion companies in the world, we have fresh products hitting our website daily and our service never stops.

END. prides itself on delivering a first-class customer experience, which has underpinned our success. With over 2 million customers we deliver to over 80 countries around the world and our online business is complimented by our industry leading retail stores in Newcastle, Glasgow and London.

We currently have an exciting opportunity for an Analytics Lead in our Digital team. As Analytics Lead, you will own the e-commerce Analytics capability delivering actionable insights and reporting for all Digital functions to generate business growth. Reporting to the Chief Digital Officer you will build a best-in-class Analytics suite of tools for all platforms (marketing, web and app). Manage data collection, comprehensiveness, quality and data governance through an effective tagging and data management process together with owning the creation of segments and audience management to drive increases in lifetime value. You will also act as a data evangelist, driving data-driven decision making across the organization.

What you’ll be doing:

Key responsibilities

  • Owns the overarching Digital analytics strategy, evolving and planning the core elements of analytics to become a fast-learning organization that uses data to improve our consumer experiences and drives business growth.
  • Leads and drives development of an actionable analytics roadmap providing clear overarching investment and vendor prioritization for analytical tools across functions.
  • Leads and drives the data governance (data taxonomy and classifications) and tagging strategy and its execution across all platforms.
  • Lead and manage an analytics team that provides insight to improve conversion on .com and app, actively reporting and improving the respective KPI’s.
  • Support with insights to drive quality traffic acquisition around paid digital media options and innovations and organic (SEO) search to relentlessly drive more traffic to .com universe in the most efficient way.
  • Owner of all consumer data and CDP (future state) from anonymous data points to well-known profiling.
  • Leads and drives consumer segmentation/audience design, with the goal to improve engagement with our consumers across all digital touchpoints (marketing channels, web and app).
  • Identify new data sources that contain added valuable information or gain deeper granularity and drive integration of those in the ecosystem data platform.
  • Promotes a high-performance culture by setting clear expectations and individual goals. Growing, developing and retaining talents.
  • Translates the company goals into team specific actions and business plans as well to control and monitor performance and results.

What you’ll be able to demonstrate:

Skills and experience

  • Experience of leading Analytics teams in an eCommerce environment
  • Deep understanding of eCommerce transactional processes, pricing, and payments in a relevant industry
  • Data driven mindset with proven experience in successfully delivering measurable business value
  • Excellent interpersonal and communication skills, with ability to influence senior leaders and built support from stakeholders across the business
  • Strong experience collaborating with product design and marketing teams to evolve customer experiences
  • Strong, positive attitude, with the ability to embrace uncertainty and to lead change

What we can offer you

  • Competitive salary
  • 34 days holiday (including bank holidays and birthday)
  • Hybrid working
  • Company pension scheme
  • Generous staff discount
  • Opportunities for professional development and career progression
  • Access to our personalised benefits platform
  • Healthcare Cash Plan

Our core values underpin everything we do as a business. We always put our customers first, are passionate and dedicated and strive for excellence. To achieve this, we are positive and collaborative and keep it simple.

If you have what it takes to be part of our future success, we want to hear from you.

Please note - for the successful candidate, any employment is conditional on you having the right to work in the UK in the role in which you are employed.

Type of employment: Permanent, full-time